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Marketing – Building Content to Reach Customers with your Blog

Last week I encouraged you to build a blog around your business and build your expertise, gaining credibility and loyalty, and increasing your business' exposure in your industry. Building on that article, I would like to discuss how to go about building content to reach customers with your blog. This is a more practical blog focusing on some specific strategies and areas you need to clue in on … [Read more...]

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Marketing – Why Build a Business Blog?

Are you trying to grow your business? Are you working on building your customer base? Looking for ways to provide value to your customers and increase their loyalty to your business? I would like to submit to you that a blog can help you answer all of these needs in your small business, no matter what type of business you have. Why build a business blog? I would like to share the following reasons … [Read more...]

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Marketing – Communication Systems for Small Business Owners

So if you are like me, you have a small business where you manage most all of your business functions, including client communication. My goal with client communication is to reach the broadest range of my clients using the communication medium they prefer in an efficient way. Thankfully, technology has opened the doors to many different communication systems for small business owners to … [Read more...]

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Marketing – Plugins For WordPress

Last week I encouraged you in building your website by getting some basic content set up in order to have something to bring people to. Before going out and looking for traffic and engaging in social media, I would recommend adding some useful plugins for WordPress your site to help you manage your website, track visits, and link to search engines and social sites. These are plugins I currently … [Read more...]

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Marketing – Building your Website

Last week I encouraged you to add WordPress to your domain and hosting with HostGator, and today I would like to help you take the next step in building your website. The most important thing for you to do once you have WordPress installed is to begin building some pages and content about your business. I say this is the most important thing because all of the bells and whistles, advertising, … [Read more...]

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Marketing – Website and WordPress

Last week I discussed the need to set up your own piece of internet real estate, including the domain name for your business and hosting your site. This week I would like to follow up on the domain you purchased and help you get a basic website off the ground. I have had some experience designing and building websites and there is simply innumerable ways of going about building a website - from … [Read more...]

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Marketing – Where to start

I would like to jump into Marketing today. I will be up-front and let you know that this is the area of least experience for me out of the major topics that I am discussing, but at the same time, this is the subject of my research and study as of late and where I am focusing my energies to not only help you in a critical area of building your business, but also in me building mine. As I have said, … [Read more...]

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Reaching out…

So today I am working through the various communication channels that I would like to use to connect with people. I have added this information to a new contact page, but would like to throw this out there. If you would like to get in contact with me for whatever reason, please feel free to use any of the following: Email: mark@thesumofbusiness.com Facebook: The Sum of Business Facebook … [Read more...]

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