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Marketing – Building Content to Reach Customers with your Blog

Last week I encouraged you to build a blog around your business and build your expertise, gaining credibility and loyalty, and increasing your business' exposure in your industry. Building on that article, I would like to discuss how to go about building content to reach customers with your blog. This is a more practical blog focusing on some specific strategies and areas you need to clue in on … [Read more...]

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Marketing – Why Build a Business Blog?

Are you trying to grow your business? Are you working on building your customer base? Looking for ways to provide value to your customers and increase their loyalty to your business? I would like to submit to you that a blog can help you answer all of these needs in your small business, no matter what type of business you have. Why build a business blog? I would like to share the following reasons … [Read more...]

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