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Marketing – Building Content to Reach Customers with your Blog

Last week I encouraged you to build a blog around your business and build your expertise, gaining credibility and loyalty, and increasing your business' exposure in your industry. Building on that article, I would like to discuss how to go about building content to reach customers with your blog. This is a more practical blog focusing on some specific strategies and areas you need to clue in on … [Read more...]

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Marketing – Why Build a Business Blog?

Are you trying to grow your business? Are you working on building your customer base? Looking for ways to provide value to your customers and increase their loyalty to your business? I would like to submit to you that a blog can help you answer all of these needs in your small business, no matter what type of business you have. Why build a business blog? I would like to share the following reasons … [Read more...]

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Marketing – Building your Website

Last week I encouraged you to add WordPress to your domain and hosting with HostGator, and today I would like to help you take the next step in building your website. The most important thing for you to do once you have WordPress installed is to begin building some pages and content about your business. I say this is the most important thing because all of the bells and whistles, advertising, … [Read more...]

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The Roadmap

So whenever you set out on a journey, you either have the route mapped out in your head, or you've gone to Google maps (sorry road atlas, your days are over) on your computer or phone and have pulled up the map and set your course. No one who wants to reach a goal or a destination takes his first step without knowing where they are going because taking 1 step in the wrong direction means you have … [Read more...]

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