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Marketing – Website and WordPress

Last week I discussed the need to set up your own piece of internet real estate, including the domain name for your business and hosting your site. This week I would like to follow up on the domain you purchased and help you get a basic website off the ground.

I have had some experience designing and building websites and there is simply innumerable ways of going about building a website – from different platforms, code, programming, design, layout, content, etc. I got out of this field before gaining a lot of technical expertise, but I did carry a broad view of the potential of web design with me.

With all of that in mind, what do I recommend for you to start out your web site? The answer is what I have done myself along with 22% of new active domains in the US and 14.7% of the top million web sites in the world - WordPress.

WordPress is a phenomenal platform that is free to use from WordPress.org. From their website -

“WordPress is an open source content management system (CMS) and blogging platform. It was created by Matt Mullenweg in 2003, and it is currently the most popular self-hosted blogging tool and CMS on the Internet.”

I would recommend that you go to the website and take a look around. View some tutorials on YouTube and read through the About section on their website.

A few of the many great things about WordPress is the ease of use and setup, ease of maintenance, the millions of themes available for you to tailor your site to be just the way you want it, the flexibility to add tons of Plugins and tools, and the lack of expertise and technical ability required to get everything running.

I have tried my hand at coding websites and have looked into having someone design a website, and at the end of the day, WordPress takes the cake in every area. Not only that but it is free and takes relatively no time to learn and get going. You can tailor your site to be a static site with just the content you want, you could run a blog, you can set up sales programs on your site, and most anything else that you would like to do.

I will add one more point in regard to WordPress – use WordPress.org and host your own website under your own domain as we discussed last week. Don’t go out to WordPress.com and set up yourbusiness.wordpress.com as that only distracts people from you and your business. It is easy enough to install WordPress… and if you run into issues and took my advice about getting on HostGator, just call them up and ask for some help in installing the platform as they can get it spun up in a few minutes. For that matter, send me an email and I will give you a hand.

So that is my next step for you in setting up the marketing side of your business – get yourself a domain name, host it, install WordPress and start playing around with your website!

Keep Reaching!

Mark

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